Corporate Image Supplier Review
One of the largest costs for a Retailer is the expense of purchasing and
installing Corporate Image, be that signage, equipment, furniture, fixtures and fittings, letterhead, key
fobs, rear window stickers, etc.
Drive that cost down and you improve Retailer ROI
Investment), especially for new Retailers and refurbishing
And in the case of this particular Manufacturer, because they financially supported
new and existing Retailer refurbishments, any reduction in Corporate Image cost helped reduce internal budgets
Driving cost down was important to both the Manufacturer and their
So what was
- Review existing suppliers, contacts and
- Identified alternative quality suppliers and
- Create a cost comparison between existing and new
- Produced SLA's (Service Level Agreements) for all
newly appointed suppliers and existing retained suppliers
- Created a detailed CI specification and supplier listing
which was then inserted into Retailer's Corporate Image Manual
One example of cost reduction is sourcing a Showroom Sales
Station to include:
- An attractive, sculptured desk
- Matching filing cabinet
- Fully adjustable salesperson chair
- Two customer chairs
The total cost was only £850! Compare that to a competitor
franchise where their Retailers were having to pay £2,500 for virtually the same thing and you
begin to understand the capital cost savings involved.
Here we had a 'win-win' situation. The Retailers could now expect to
achieve a quicker ROI (Return On Investment) and as for the Manufacturer, they were able
to reduce corporate image support expenditure.
Are you and
your Retailers paying too much for Corporate Image?
Author: David Inglis
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